IN THE NEWS
campaign brief asia
October 16, 2024
October is ADHD Awareness Month, and The Misfits Camp is leading the charge to raise awareness and acceptance for this neurodivergent condition. To highlight the unique strengths of individuals with ADHD within the creative industry, the camp launched an innovative AI campaign that compared ADHD intelligence to artificial intelligence. The campaign featured a series of films showcasing the diverse talents and abilities of creatives diagnosed with ADHD, challenging the stigma often associated with the condition.
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adobo magazine
January 25, 2024
While the emergence of artificial intelligence has threatened most jobs in the past year, it must embraced to fully understand its advantages to the creative industry. But there is another kind of AI that the industry can tap into: Autistic Intelligence.
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campaign brief asia
January 24, 2024
AI has threatened most jobs in the past year and the future. While creatives prove their superior talent and thinking, everyone must embrace AI to fully understand and experience its advantages to our business. But there is another kind of AI that the industry can tap into. Autistic Intelligence..
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campaign asia
Aug 9, 2023
"If there is an autistic spectrum, there’s an artistic spectrum too," says the ex-Dentsu creative on launching the first-of-its-kind mindbook to assess neurodivergent skillsets for the ad industry.
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Inquirer POP!
July 28, 2023
The Misfits Camp is a post-school training center for the neurodiverse that aims to hone their creative skills and talents and fully equip them to pursue careers in the creative industry. As research discovered that the neurodiverse possesses great ability and strength in creative aptitudes, this learning camp values what it can offer to the world by bringing out its best potential.
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Campaign Brief Asia
July 18, 2023
After a successful career in the advertising industry, Merlee Jayme, the previous founder of an award-winning agency and Chief Creative Officer of Dentsu Asia & Pacific, has decided to take on a purpose-driven venture: launching ‘The Misfits Camp.’
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Why do you want to fit in when you’re born to stand out? This quote was by Dr. Seuss and this is exactly why The Misfits Camp was born.
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The Misfits Camp is a groundbreaking initiative aimed at changing the way in which neurodiverse and physically-disabled individuals are perceived in the workplace, through breaking down barriers that have traditionally prevented them from achieving their full potential.
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